Can Government and Industry Work Together for the Good of All?

This sounds like an attempt but there are enough cynics who think the only motivation is commercial advantage for brands participating in this plan. So the point is why should we expect brands to think of public good without a commercial advantage? And where is the balance between doing good for good’s sake and doing good because it is good for business?

http://in.reuters.com/article/idINTRE7010ZZ20110102?feedType=RSS&feedName=health&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reuters%2FINhealth+%28News+%2F+IN+%2F+Health%29&utm_content=Google+Reader

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