Social Influence….some ways to measure

Here is an article that compares online measures and measuring tools to tell you whether your social media outreach channels are creating any brand ”influence’  with your stakeholders. If they are not then why are you even bothering? OR should you be doing something different.

http://www.cmswire.com/cms/web-engagement/5-business-tools-for-measuring-social-influence-online-009819.php

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