Behavioral Economics and Public Policy

Richard Thaler co-authored “Nudge: Improving Decisions about Health, Wealth, and Happiness” (Yale University Press, April 2008) with Harvard Law School professor Cass Sunstein. This book talks about how to apply ideas from behavioral economics to public policy planning. Here is an interview with Richard Thaler talking more on just how this works for governments and corporates.

https://www.mckinseyquarterly.com/Public_Sector/Government_Regulation/Nudging_the_world_toward_smarter_public_policy_An_interview_with_Richard_Thaler_2817

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