Archive for July, 2011

July 30, 2011

Thank you GE and Intel: Special portal for ‘seniors’

It is expected of you and the good thing is that by and large you deliver on our expectations. Now this is good news for those of who are getting on a bit, building up our own little portfolio of health problems, feeling somewhat insecure about what it all means and of course desperately trying to slow down the slide even as we feel the scraping on our bodies. As the aging population increases in most countries business inc turns around to see what in the developing circumstances can legitimately convert into a commercial opportunity.

This is an interesting initiative:


July 21, 2011

CSR: credibility can be an issue

And here is a study that says that consumer do not respond positively to all messages of social responsibility. This does not mean that business and its responsibility to society should  be set aside. It means that we need to prepare the brand ground before we plant in it ideas about the brand’s social commitments. Without this all consumers have is an credibility gap.  Essentially the brand should be recognized for some of the values that social commitment will underscore.


July 20, 2011

Taking on the regulators

When brands battle policy initiatives that get in the way of their business one wonders where the debate will go. But most of what is written and stated fails to guide public opinion in any coherent or meaningful way. Some facts are stated, mostly superficial and  simplistic and then the news is slowly pushed out of the way. What governments around the world are doing to take on tobacco for instance became an enthusiastic subject for commentary and now appears to be receding in intensity. The new one starting is the regulatory opposition to carbonated sugar drinks in the context of rising obesity. In both cases the first response to government ‘uprising’ has been to go to court, knowing that this assures that the final reckoning can be pushed back for years. In the meantime ordinary citizens, that is all the rest of us, continue to muddle our way through wondering whether to have the next bottle of soda or smoke the next cigarette – if we are stupid enough to be still smoking. And at the back of our minds plays a familiar refrain….it can’t happen to me.

Soda makers escalate attacks over obesity


July 18, 2011

The bad past chasing the future

Nike are good guys right? Right. But even good guys sometimes do stuff that isn’t right. Inadvertently. Unknowingly. Or maybe they knew but thought could get away with some if not all of it. Even as the good times roll on, the bad times roll back inevitably. SO Nike is back in the news with bad human rights practices in Indonesia.

Nike Better World? Not for Converse Workers in Indonesia

Dow Chemicals inherited problem in India when it bought out Union Carbide. That problem persists. It is alive and well and being tended by the local communities and the Supreme Court in India. Looks like it is something that will play on in the background without getting in the way of the company making all kinds of responsible futuristic statements elsewhere in the world. Something to think about when it comes to brand responsibility.

Dow Chemicals plans corporate overhaul

And now there is more because social memory of wrong doings can be very long. Big mistake whether inherited or made cannot be ignored any longer. There are too many vested interest and enough determination to keep protest on the boil.

Business Insider has this on DC’s sponsorship of the London Olympics.

July 3, 2011

Two worthy debates…

Innovation and entrepreneurship and what direction these should take. Apple versus renewable energy.  Can these even be compared? Are they mutually exclusive? Here are some thought starters.

Creating shared value versus leveraged social programs. Which of these will serve the brand best? David Aaker offers a view