Brands and Health: A much needed engagement

IBM shows a way. Here is a brand playing to its strengths and doing good as well.

Big and ambitious this project sounds like just the answer to what is likely to be the next wave in disease management: Patient Empowerment. Doctors treat illness but patients will have to learn to manage the disease. And one of the better ways to do this is to share life experiences. So far all the patient related websites have given information encouraged some degree of interaction and most certainly contributed to this empowerment process. Now IBM has created a Patient Social Network that integrates and interlocks hard core medical information with soft human and personal elements that will probably allow people to hold hands in cyber space and across vast distances. This is providing value beyond calculation.

Read more about it here:http://www.indianweb2.com/2011/03/ibm-reinvents-the-patient-portal/

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