The Logo Debate continues…

Branding is a subject that gets written about over and over again. Most often it is the same stuff that is recycled with a few new sparklers. Perhaps there is no way out of this repetition. There is nothing new to say. But from time to time a smaller debate inside the big brand circle comes up and presents opportunity for experts to flex their mental muscles and give us something specific to discuss. And of late this whole business of should brands change their logos and if so when and why is an interesting one. Soon after the Starbucks mermaid went in for a makeover and GAP squared off for the wrong reasons there has been a spate of comment and commentary on the right and wrong of this action. I do not think that logos are sacrosanct or that they cannot evolve and change. I think since logos are a visual artistic expression of the brand and since art is reflective of social creative sensibility and this sensibility undergoes change with time so should the visual expression of the brand.

http://blogs.hbr.org/pallotta/2011/06/a-logo-is-not-a-brand.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: