Who is afraid of Greenpeace…Not Nike

It has been a long tussle and it will continue. NGOs against corporates. Holding them responsible for a multitude of sins. Going overboard and becoming vicious. Willing to talk but only on their own terms. And this has created a psychosis at the other end, with business refusing to engage or talk with NGOs, preferring to take the legal route or throw the ball into the regulatory space. So it is good to see Nike accepting what is considered an environment challenge by Greenpeace, willing to see something tough and challenging as good for business in the long-term. Let us see how this story develops.

Nike Accepts the Greenpeace’s Detox Challenge



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