In adversity, an opportunity?

September 11 still has a lot of energy left for brands to ride on it seems….is this good or bad? Should this ‘commemoration’ go on and on as a reminder of the horrific or is this one time horror which we hope will never again be repeated turning into an annual event like the multitude of disease days on the calendar? And if it is should the remembrance be done with some amount of sensitivity and finesse or should T-shirts and other brand gambits be welcomed as well?

Brands See Sept. 11 Anniversary as Opportunity


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