Would you believe anything BP said or did?

Discount deals along with other brands to engage consumers and clean up its ‘tarnished’ image? An oil company that single-handedly destroyed the ecology of a huge area, thinks that giving deals to consumers in cooperation with Coke and Danone and others on ‘daily’ basis  will change public perceptions? Of course this is happening in their home country, UK but the rest of us wonder what is going on and how this kind of thinking and decision-making is acceptable to corporate and marketing leaders.



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