Pepsi in Ethiopia, getting the good for business balance right

Pepsi with USAID and the World Food Program is now starting an grow more chickpeas program in Ethiopia. In many cuisines chickpeas are an item of regular use. They also happen to be more nutritious than was earlier thought. And so we will watch with eagerness what becomes of this initiative in one of the world’s poorest, strife rent countries. How well can business convert social economic and commercial benefits into one winning package? Either this hasn’t been done yet or it hasn’t been tracked or its impact was not measurable because nothing big comes to mind. So here is wishing Pepsi all success. Keep us posted please!

PepsiCo’s Newest Role In The Food World: Chickpea Pusher

 

 

 

 

 

http://www.fastcompany.com/1781839/pepsicos-newest-role-in-the-food-world-chickpea-pusher?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29

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