Unusual and expensive promotions seems to be worth it for some….

LEGO. Who would have thought that a brand largely perceived as a play toy for children would spend vast amounts of money to send up Lego figures into space and make replicas of Westminster Abbey to celebrate William and Kate’s wedding. But this seems to be the case and according to this report the brand considers it money well spent. It must be said though that some of these ideas are very good. Have they actually helped sell more Lego, would be the big question which this article of course does not answer.

http://www.fastcompany.com/1772209/lego-nasa-brand-hijacking-martin-lindstrom?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29

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