Hard Innovation vs Soft Innovation

Nice juxtaposition to generate some new thoughts and provide a new perspective…..what benefits a brand more: making hard technology changes and improvements or making soft consumer friendly almost incremental additions/changes? Something like a little detail added in or taken out and the user has a WOW moment?

 

 

http://www.fastcompany.com/1778870/using-soft-innovation-to-create-amazing-customer-experiences?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29

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