Here comes the next battle field: Brand Plutocrats vs Bankrupt Governments

France wants  more money, has a brain wave, says let’s tax all  “sugary drinks” because as we all know sugar is bad for us and our children and we would like to discourage its use. Sugar tax just as we have cigarette tax and booze tax, two categories that get slammed budget after budget in practically every country.

So sugary drinks say no way: we thought we would invest a big chunk in France but not any more thank you very much.

But of course the French government also wanted to tax FUN….but they lost that battle.

http://www.brandchannel.com/home/post/2011/09/26/Coca-Cola-France-Ireland-Sugar-Tax.aspx

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