Measuring TRUST in India

The Economic Times released its findings today….the 100 brands that are most trusted by consumers in India. Since Nielsen did the survey we can at least hope for some degree of objectivity and authenticity because all too often these surveys suffer from either inadequate sample size or some other bias.

Colgate leads, displacing Nokia which was last year’s number one trusted brand in India.  Airtel is the most trusted service brand with an overall rank of 3. Of the top 10 in this list all but one are “MNC” in status, although with a strong India character. Of the 100, “MNC” labels out numbers pure local brands. Plenty of Unilever brands in personal care. No big surprises and we are reassured to see that the corporate India we are most in touch with chugs along in its usual reasonably healthy manner.


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