Ready to Eat…false promises

The Mint today has an article on the failure of ready to eat branded foods in India. Not surprised. I have tried almost all the top brands in India and have to say that the combination of high price, small quantity and almost ‘foul’ taste leaves me disgusted. As stated in the article, the spur is convenience. Anticipation builds as you read the advertising and on pack  promise. When opened and consumed, however, the disappointment is overwhelming.

As the article states these foods which include noodles, pasta, snacks, desserts, meals and curry pastes are targeted at the working woman/mother. Unless single, she cooks on average for a house of four. These foods given the cost and measure cannot be a daily solution. They are for extreme situations.  And unless they meet her taste and quantity requirements, extending the range will not solve the problem these brands face in the market. So if the brand guardians are looking for growth through extending the range they need to stop and take another look at what they are putting inside these packs.

Where are the consumer panels that should be testing these foods before they are put on store shelves?


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