The Maggi-c Nestle made

When you do good it must be acknowledged. And while Nestle’s marketing of Maggi Noodles has been unabashedly aggressive across the developed world, the brand has obviously answered some deep seated consumer need for it to succeed as well as it has. The story of how in Kerala people were replacing rice with Maggi has not been confirmed by any one I know, but it is still being told. And now here is Nestle spinning the Maggi magic in Africa. Read the story of the Cooking Caravans which travel through Central and West Africa teaching people all about diet, hygiene and micronutrients, something even we in highly urbanized areas do not yet know fully. By the way Maggi is 125 years old this year.

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